Overview Tips Guidelines Customizing your campaign

Direct Mail :: Guidelines These print ad templates allow Microsoft Certified Partners to take advantage of Microsoft's marketing creative development and the equity attached to the current Microsoft campaigns. The intent is to help Microsoft Certified Partners promote their services, software and support to further their Microsoft-related business. Microsoft Certified Partners may add company logos, modify copy to map to the services, software, or support offered by that Microsoft Certified Partner. Elements of each ad include: Headline Copy Art (Note: Artwork is valid for worldwide print usage through 11/1/2002) Please adhere to the following guidelines to ensure consistency and level of quality in your ads. Proper Usage Templates are developed to promote a Microsoft-related solution. Must include the Microsoft Certified Partner brand at least one inch wide in the piece. Headlines should retain the same or similar 'style' and 'message' as the suggested headlines. Ads must mention Microsoft technologies and/or Microsoft Certified Partner capabilities with Microsoft in the copy. Artwork may not be modified in any way. Modifications to the headlines should be minimal. Changes are recommended only for the following: Copy, layout position, placement of company logo, call-to-action. The direct mail is to promote a particular Microsoft-related solution or service and are not intended to become a company's primary image campaign Microsoft Certified Partners may work together and issue joint ads not to exceed 3 logos per ad. The Microsoft Certified Partner's brand should be the primary brand on their marketing, not the Microsoft Certified Partner logo Do not use superlatives, hyperbole or terms such as "the leading company . . . " unless they are substantiated by a quote or data from a reputable source such as an analyst or research firm (e.g. Gartner, Forrester)

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